Zalo's Digital Marketing Strategy: The Power of Number Filtering

Filtering by age, gender, and interaction frequency allows precise targeting of target users, increasing conversion rates and ROI on social media platforms.

WhatsApp numbers obtained through third-party procurement, social media customer acquisition, trade show collection, etc., often contain a large number of invalid resources - empty numbers, suspended numbers, canceled accounts, or even virtual numbers specifically used for bulk registration (such as Google Voice numbers in the United States and temporary mobile phone numbers in India).According to industry data from 2025, the average inefficiency of WhatsApp numbers worldwide reached 52%, and even exceeded 60% in some emerging markets (such as Southeast Asia).

If marketing content is sent directly without prior screening through the WhatsApp screening platform, it will not only waste SMS fees, API call fees, and manual operation costs, but will also trigger WhatsApp's risk control rules due to "frequently sending messages to invalid numbers," resulting in the marketing account having its sending function restricted and affecting the overall promotion plan.In 2025, WhatsApp marketing for businesses will largely target global markets, but significant differences exist in number rules and user habits across different regions: US numbers begin with "+1," and users are more concerned with "privacy and instant response."The core of precision marketing in 2025 is "sending the right content to the right people," but traditional screening methods can only determine "whether the number is registered on WhatsApp," and cannot obtain user tags such as age, gender, interests, and active time periods.

For example, when promoting maternity and baby products in the European market, if you cannot filter out users who are "women aged 25-35 + highly active + interested in maternity and baby topics", you can only target them indiscriminately, resulting in poor conversion rates.By accurately targeting specific demographics through WhatsApp's screening platform, conversion rates can be increased by 8-10 times, which is also the key to enabling leading companies to achieve "low cost and high conversion" in 2025.

As a professional WhatsApp screening platform, ITG's comprehensive screening solution has become a powerful tool for precision marketing in 2025 because it focuses on four key dimensions: accurate identification, global adaptation, tag empowerment, and efficient implementation. This comprehensive solution perfectly addresses the aforementioned pain points.

ITG's global screening breaks through the limitations of traditional methods that only verify registration status. It can perform multi-dimensional status assessments on global phone numbers, increasing the accuracy of the WhatsApp screening platform to 98%.The system will identify and eliminate invalid data, such as empty num

bers, numbers with incorrect formats, etc., to ensure the accuracy of subsequent analysis.In the increasingly competitive market environment, precision marketing has become the key to success for enterprises.

As a professional WhatsApp number screening tool, ITG Global Screening helps companies achieve the important transformation from extensive marketing to precise operations through its powerful batch processing capabilities and accurate gender recognition technology.Whether it is identifying male and female user groups or conducting deeper user portrait analysis, ITG global screening can provide reliable technical support.